Managed Services
We've been connecting consumers with mobile content for seven years. We're pop culture experts, and we know why someone would want Ice Ice Baby on their handset but not in their CD collection. We have a staff of experts who troll the music blogs and charts daily, looking for the next breakout hit. We bring that expertise to our carrier partners to help them maximize revenue from on-deck content.
Our services include:
- Merchandising mobile content, including ringtones, ringbacks and graphics
- Platform services to host, manage and report content sales
- Delivery of a robust content catalog with all required licenses cleared
- Detailed reporting with flexibility and quick turn-around
- Deck structure guidance for tried-and-true results
-
Lots of grunt creative work to allow carriers to focus on what they do best
Case Study: Virgin Mobile
Problem:
Virgin Mobile USA was looking for an all-inclusive solution to maintain a personalization content store on their deck. They were looking for someone to source, host and deliver high-quality content to their customers with a high level of support and attention to detail.
Solution:
We license the best goods out there, turn them into bass-thumping, butt-kicking tones, screen-scorching images, and host and deliver the files. We also provide regular merchandising and feature suggestions to maximize revenue, as well as in depth sales analysis to help guide them in the positioning of content on their deck. Putting the right content in the right place with limited real estate is key, and nobody has been doing this longer than Moderati. We also handle royalty reporting to all ringtone and graphics providers, freeing up the Virgin team to do what they do best.
Result:
Virgin Mobile USA continues to over-index on mobile content purchases, and we like to think we play a key part. And they say nice things about us, too.