DMDB
Posted at 09:47AM Mar 11, 2010 by
Digital Media Daily Briefing
*iPhone*
Canpages Brings "Augmented Reality" Local Search to the iPhone 3GS
Canpages free CanadaEye' augmented reality mobile application leverages iPhone's compass, GPS and video camera simultaneously
VANCOUVER, BRITISH COLUMBIA, Mar 10, 2010 (MARKETWIRE via COMTEX) -- Canpages, Canada's fastest growing local search firm today announced the launch of its free augmented reality iPhone application for local search called the CanadaEye. One of only a small handful of mobile applications in North America that leverages this new technology, CanadaEye lets users search and view the direction and distance to all specific business locations in real-time overlaid on iPhone's screen.
*Mobile*
News Corp. Mulling Sale Of Struggling Mobile Content Properties
News Corp. (NYSE: NWS) may shed the ailing Fox Mobile Group, including the Jamba and Jamster brands, to focus on digital properties, like MySpace, reports The Financial Times.
A sale would not be a big surprise. After News Corp. acquired the company in two separate chunks from VeriSign (NSDQ: VRSN) for a total price tag of $381 million, it failed to do much with the asset. Last year, it created the Fox Mobile Group to roll out a new video service for smartphones, which was rumored to be akin to Hulu, but that project has been delayed several times. In addition, the group has been decimated over the past year, by layoffs and a mass executive exodus that led to the departure of the CEO, COO and CMO.
*Branded Entertainment*
Healthy hiring at MTV names new Senior VP
Continuing a steady stream of hires and promotions, MTV has named Jordan Berman senior veep of integrated marketing.
Berman will plan, develop and integrate marketing for MTV's TV, online and mobile outlets. Branded entertainment and longform programming will be among his areas of expertise.
He will report to MTV general manager Stephen Friedman and senior veep of integrated marketing and sales Dan Lovinger.
*Online*
173 Million Internet Users Watched Online Video In January
comScore today released January 2010 data from the comScore Video Metrix service showing that nearly 173 million U.S. Internet users watched online video during the month. Highlights from the report below:
• The top video ad networks in terms of their actual reach delivered were: BrightRoll Video Network with 27.2 percent penetration of online video viewers, SpotXchange Video Ad Network with 19.8 percent, and Tremor Media Video Network with 16.6 percent.
• 135.4 million viewers watched 12.7 billion videos on YouTube.com (93.4 videos per viewer).
• The average Hulu viewer watched 23.5 videos, totaling 2.3 hours of videos per viewer.
• The duration of the average online video was 4.1 minutes.