Case Study: Virtual Zippo
Challenge:
Zippo wanted to make their brand relevant and engaging to a young, tech-savvy audience
Solution:
Skyrockit created the Virtual Zippo Lighter for the iPhone that brought all the fun and click and flick action of the classic Zippo lighter to the iPhone.
Result:
10MM (& growing) brand ambassadors showcasing the brand appeal of Zippo to friends at bars, nightclubs and concerts around the world. "Our partnership with Moderati, with their experience in mobile marketing and development, is helping to bring a digital alternative to the 'Zippo Moment' for 21st century concertgoers." – Pat Grandy, Marketing Communications Manager at Zippo "...some brands have managed to get it right, Zippo's Virtual Lighter app being the most notable. Why does it work? Because it's fun." - AdWeek